ClearTabs required a brand new website for a brand new concept in record industry recognised guitar tabs for sale. Requiring a whole new identity, logo design, magazine style website integrated with the epartnerhub site delivered by Faber Publishing. ClearTabs has been a large project and has evolved along the way, we have been working together to make it user friendly, easy for customers to find guitar tabs, and also develop content that would help to make people want to keep coming back for more.

The first thing however was to design a logo that would have guitar tabs theme, and also be professional, something that people would trust. The obvious idea was the first of many, but we went back to it, having a guitar replace one of the letters. The guitar went through a few changes, the most notable change was when ClearTabs spoke to Fender Guitars about what they were doing, and Fender ‘reminded’ us that the Fender headstock is a copyrighted element of the guitar, so we made sure that our headstock was sufficiently different.

Lunacy Apparel asked us to design, develop and host the new Lunacy Apparel website. The website was required to a simple ecommerce site that would be easy to add products to, and also easy to share the content on social networks. Also the design style had to reflect the whole Lunacy Apparel outlook on street culture, music and attitude.

How it works

The Lunacy Apparel website is built using the WordPress management system, which means its extremely user friendly, enabling Lunacy Apparel’s team to be able add news articles, new products and generally be able to keep the website dynamic with new content, and help with those all important rankings in the search engines.

Like what you see?

Then please contact us to discuss your requirements, just fill out the quick contact form and we will get back to you as soon as possible.